Want to know one of my deepest, darkest secrets?
I like KISS.
No, not the candy-assed post-makeup KISS! I’m talking the original line up with Ace and the Cat guy, what’s it… Trevor I think it was, may he rest in peace. I was born a little late to enjoy their heyday, but I caught a reunion show. It was a lot of fun, and I feel like I have a better understanding of what it might have been like in the 70s. Only the 70s version of the band’s crass commercialism must seem quaint by today’s standards.
And I’m convinced it’s almost entirely Gene Simmons’ fault.
Gene Simmons will seemingly do anything for a buck. He has no moral compass, no sense of artistic integrity, and worst of all, he’s a shitty bass player. He’s the second-worst musician in a band where that’s no small feat.
None of that is news. Even Gene knows this. People have said this to his face-like-thing and he always retorts with something about how much money he has. In YOUR face-like-thing, losers! As if that somehow refutes the point.
The point was, is, and always will be: Gene Simmons is a whore.
…AND he’s hiring!
He’s teamed up with a new marketing firm, and together they’ve hatched a bold, brilliant new idea: Having no idea! They’re instead going to “crowdsource” it on Twitter and the like. Or in other words: “Fuck it! Throw it to the idiots!”
Here’s how The Hollywood Reporter…um, reported it:
“‘The Kiss frontman is asking content creators and fans how the band should celebrate “in the most epic way possible.”‘
Oh boy. I’ve always wanted a job in marketing. It’s in my all-time top three most wanted jobs! Right above “Dog Food Ingredient” and below “Pussy Inspector”. And I already have a T-shirt that says “Dog Food Ingredient”.
“‘Gene Simmons is looking for help celebrating the 40th anniversary of Kiss.”‘
Might I suggest you celebrate with a self-inflicted shotgun blast to your hideous, surgically-deformed face, you fucking whore?
“‘The rocker announced Wednesday night that Kiss is launching a campaign on Tongal — a company that pairs creatives and brands to crowdsource the pitch-and-development process — asking content creators and fans to submit their best ideas for “how Kiss should celebrate their 40th anniversary in the most epic way possible.”‘
This “rocker” (if I may use the term so loosely) is actually working (if I may use THAT term so loosely) with a marketing company to solicit ideas from his everyday, rump-de-dump, “who the fuck are they?” dip-shit fans! What? Is he too busy tounging Donald Trump’s finely bleached anus live on “Fox & Friends” to have any kind of social media presence? Or maybe he could, I don’t know, hire people who normally get paid for their ideas to come up with an idea other than “have random people do it”? Maybe I should tweet that idea to these empty suits?
“‘Typically, Tongal’s brand campaigns involve ideation and pitch processes before moving on to an execution stage where a commercial or campaign is produced. Past projects have included a Star Wars-inspired commercial for Pringles and a Speed Stick ad that aired during the 2013 Super Bowl.”‘
They even admit that, typically, marketeers at least try to come up with new ideas in order to earn their paycheck. Also typically, if you ever ask what random assholes on the internet want to see, the only suitable-for-broadcast idea in their top 100 will be “Star Wars”. What outside-the-box thinkers we have here.
Hey, what if there was a commercial where Gene Simmons was being viciously sodomized by Darth Vader in the dining room of a Taco Bell? Then Darth could say “Gene…make a run…for the border…” and Gene would then drop to his knees and recieve a (tastefully shot) guacamole facial! Then you could put “God Of Thunder-ous Diarrhea” on the drink cups or some shit. How’s that idea? Did I win? Am I rich yet? I’m sure If Taco Bell believed that commercial would make you more likely to laugh in the face of dysintary and eat a Cheesy Gordita Crunchwrap Supreme, Gene would be totally willing to negotiate the price.
To watch the full UNCENSORED version of this video, click HERE!!!
“‘But the Kiss project is part of a new service called Left Field, which allows brands to reach out to creators and fans through a 140-character social media call-to-action to help brainstorm ideas. “‘
Wow! What a great idea that you totally couldnt already do right now! Isn’t that right, Twitter account for Tide detergent?
‘”We’ve always been about the fans,” Simmons tells THR.”‘
Then, after an arresting fit of the giggles subsided, the “rocker” continued:
‘”Tongal allows our fans to throw out ideas, and you know you’re going to make something authentic.”‘
“Throw out” is exactly right. Mark my words: You will not be properly compensated. They later go on to say you might, but I’m calling bullshit. What if you tweet a really great idea to these clowns, they use it, and make a gajilillion dollars as a direct result? What would you get? A couple thousand bucks and the pride in knowing that you got as bent over and fucked as any of Paul Stanely’s STD-riddled groupies? Gee, thanks “rocker“. Glad I could be of fucking help.
“‘He adds that the crowdsourcing process at Tongal is not that different from the collaboration within a band.”‘
Is he saying he needs random yahoos from the internet to help write their next album or something? Because I would love to be proven wrong, and this whole idea can somehow actually become even sadder. Schadenfreudegasim!
‘”One person doesn’t play every instrument. You contribute where you’re skilled.”‘
“…and we obviously suck at marketing. Wait, no we don’t. It’s the music we suck at! What am I talking about? What the fuck am I doing?”
Oh, and one person can play every instrument.
Just because you lack skills, Gene, dosen’t mean everyone else does. I know this might come as a shock to a self-important jackass such as yourself, but it turns out you’re not the greatest man in the history of ever. In fact, you rank somewhere between Sean Hannity and Ted Neugent, and that’s pretty fucking low.
“‘Simmons announced the campaign as part of his appearance at Tongal’s inaugural award show the Tongies, which was held April 2 at the El Rey Theatre. He handed out the award for best Best Original Song used in a campaign. Other awards included Best Broadcast Spot, Best Comedy, Best Idea and Video of the Year. “‘
Ooooh! Isn’t that exciting! I’m sure all the brightest stars of Tinsletown turned out for this gala event! As a big-time “rocker” you must meet lots of famous and interesting people. So tell me, “rocker“, is the Geico lizard as nice as he seems in real life? Did you tag-team Flo from the Progressive ads with Toucan Sam? Did you score any blow off of Speedy The Alka-Seltzer? Yeah, you suck.
This article does not say who won each of these catergories, and I fucking refuse to look it up, so let’s immediately date this blog post and make some predictions.
Best Original Song used in a campaign – “Pepto-Bismol Enema (Sha Na Na)” by Gene Simmons
Best Broadcast Spot – “Pringles Can Stuck On Dong” by Pringles
Best Comedy – “The Lego Movie” by Warner Bros.
Best Idea – “KISS” by Gene Simmons
Video of the Year – “2 Girls, 1 Cup, & A Gene Simmons” by 3 Sickening Prostitutes LLC.
“‘Creatives who participate in Tongal’s projects get paid if they submit winning ideas. This year, Tongal expects to pay more than $15 million to its community.”‘
Oh, is that what they “expect”? What horseshit. I ask again: what if the idea I submit makes your company millions of dollars? Do I hit the $15 million creativity jackpot? Would I even qualify as a “Creative” under contest rules? Would any actualy creative people ever participate in this fucking bullshit? And if a tree falls in the forrest, does Gene Simmons get a royality? The answer to all these questions is: “…maybe?”
“‘Tongal co-founder and president James DeJulio says the Kiss campaign represents an opportunity for brands to use the platform to engage fans.”‘
Hey, do you know what else is a really good platform for reaching KISS fans? A literal fucking platform. You know, the kind that KISS can play on. They could set up all their gear, turn it up really loud, and reach thousands and thousands of people who just happen to already be KISS fans. It wouldn’t appear that they thought of that, though. Hey, maybe I should tweet that?!
‘”Like any great brand, Kiss’ fans have supported them and been a part of their lives forever,” he adds. “This campaign creates another deep connection with the band.”‘
Wait, I think there’s a typo in there. Either “brand” or “band” is inncorrect. It should be the same word both times, but I’m not sure which one. Probably “Brand”.
I’m not sure how I should end this piece. Hey, lets “crowdsource” it! What do YOU think? How should I end this post? Should I just end it by calling Gene Simmons a “fucking whore” again? Should I post a picture of Gene Simmons holding a crudely drawn dick to his mouth? Or should it just end abruptly, with no